Apr 3 2015
Global Begins Work on Brand Identity for a New 9.8 Group Company
Global began work on corporate brand identity for a new company in the 9.8 Group holding. The new entity is a international strategic consulting dedicated to the electronic cigarette segment. It will focus on providing broad business support and development activities for decision-making and market entry strategies, guiding companies through a rapidly consolidating and highly volatile industry. “Selecting Global was a natural choice” said Givi Topchishvili, 9.8 Group’s President and Founder. “Many of the skills and knowledge developed over the years in Global will be used in the new company, only with a much narrower focus. The creative team in Global understands the message the new brand identity will need to convey and has a shared passion for facilitating institutional world-class market entry.” 9.8 Group plans to unveil the new company in June 2015.