Aug 7 2012
Global to Sponsor and Participate in the 2012 DTC Multicultural Health National
Global Advertising Strategies and DTC Perspectives have partnered to lead the 2012 DTC Multicultural Health National Conference titled “Marketing to a Diverse America.” Global is the underwriting sponsor of the event, and will be joined by Univision as the media sponsor.
The conference, scheduled to take place in Orlando on November 15th and 16th, will focus on exploring the opportunities and understanding the cultural nuances of today’s diverse society, as well as the importance of inclusivity in health care marketing. Conference panel topics range from fundamental cross-cultural consumer/patient overviews to savvier, more complex ways of reaching the audience through digital channels and integrated initiatives.
Speakers include representatives from such noted health care and consumer companies as Novo Nordisk, Humana, Pepsi, and Novartis, among others. For more information on the agenda, or to register for the event, visit the official registration site for DTC Multicultural National.
