Apr 12 2012

Global and Novartis Recognized for Cross-Cultural Campaigns at the DTC Advertising Awards

Multicultural Campaigns for Reclast(TM) and Diovan(TM) take Gold and Bronze

Global’s Healthcare Marketing Team was recognized at the 2012 DTC Advertising Awards for its cross-cultural work with Novartis Pharmaceuticals Corporation. Campaigns for Reclast(TM) and Diovan(TM) received Gold and Bronze awards respectively, in the Best Multicultural Campaign category. The winners were announced at the DTC National Advertising Awards Dinner on April 11th.

One of the most prestigious awards in pharma marketing, DTC Advertising Awards recognize thought leadership, best practices, knowledge and insight among marketers who lead, create, and implement direct-to-consumer communications.Global is honored to see the work recognized, and is proud to collaborate with Novartis for over three years on campaigns that strive to alleviate health disparities among cross-cultural audiences in the United States.

For a complete list of winners and finalists, visit http://www.dtcperspectives.com/2012-advertising-awards.