Unlimited Turkey

Case Study

For decades, Turkey has been a go-to vacation destination for the European travelers. Mild climate, all-inclusive resort options, family-friendly pricing as well as rich cultural heritage and beautiful scenery have all positioned Turkey as “the Caribbean” of Europe. To the American traveler, Turkey was still an exotic and under-discovered destination. In 2009 The Turkish Culture & Tourist Office set out to raise awareness of their resort offerings among the U.S. vacationers and turned to Global for help.